The premier beach resort of Phetchaburi, Hat Cha-Am is just as beautiful as the neighboring Hua Hin Beach. Located approximately 163 kilometers south of Bangkok, 40 kilometers south of Phetchaburi and 20 kilometers north of Hua Hin, the beach is famous for being long and clean. In addition, it serves excellent fresh seafood. Originally a fishing village, Cha-am received much attention after the royal palace, Maruekhathaiyawan, was built near Hua Hin in the reign of King Rama VI. At that time, the Royal Family and the elite occupied the land in Hua Hin and its vicinity as a holiday seaside resort. When people started looking around for twin seaside resort town for Hua Hin, Cha-ams beauty was discovered and quickly developed.Today, Cha-am is a popular lively resort town offering a large variety of accommodations and challenging activities. Boredom is rare in Cha-am as there are a variety of water sports that can be enjoyed, while a possible alternative to water sports is bicycle riding along a 6-kilometer sandy white beach. During the weekdays the beach is virtually deserted and there are beach umbrellas and sling chairs are available for hire
The summer seaside Palace, often referred to as "the palace of love and hope is located midway between Cha-Am and Hua Hin. It was built in 1923 under the royal command of King Rama VI using golden teakwood from the demolished Hat Chao Samran Palace.
Located at Tambon Kao Yai of Phetchaburi province, the Premium Outlet Village Cha-am is one of the biggest shopping complexes in the area. The outlet mall is strategically situated along the Thanon Phetkasem, the Highway N° 3 leading to Bangkok, approximately 38 kilometres north of Hau Hin downtown. It was one of first of its kind opened in Thailand by Outlet Mall Company Limited, whose business concept is to create a channel of distribution with several retail outlets to distribute out-of-date stock to end user at bargain prices all year round, with daily discounts ranging from 10% to 70%. The two-storey shopping centre covers more than 16,000 square metres retail space and has enough parking spaces for 500 cars. Following the open-mall architecture concept, Premium Outlet Village Cha-am houses over 100 different retail outlets facing an open-air pedestrian street. The outlet stores sell more than 200 selected local and international leading brands, including women's, men's and children's fashion clothing, sportswear, golf clothing and accessories, shoes, leather and luggage, as well as house wares, home furnishings, gifts, toys and souvenir items. The world’s leading brands you’ll find here include: Levi’s, Lacoste, Delsey, Timberland, Pierre Cardin, Nike, Adidas, Reebok, Converse, Puma, Clark, Le Coq, Geox, The North Face, Guess, Lee, Caterpillar and Billabong. At Premium Outlet Cha-am you’ll also find the largest golf store in Phetchaburi and Prachuap Khiri Khan provinces, Golf Challenger Hall, which specialises in selling professional golf equipment and merchandise from many leading names like Adidas Golf, Oakley, Taylormade, Mizuno, Puma Golf, Callaway, Nike Golf and Golfmate.